→ BRAND IDENTITY
→ STRATEGY
→ WEBSITE
→ MOTION

Chivas have been producing blended Scotch Whiskies since 1909. It is a brand that has a strong legacy and heritage built on core values of success and generosity.

But now they want to establish themselves as an aspirational status brand for a new generation of luxury consumers. They want to bring new generations to their whisky fold, with a prime focus for Chivas being the hustle generation.

→ BRANDING
→ IDENTITY
→ WEBSITE
→ MOTION

→ BRAND IDENTITY
→ STRATEGY
→ WEBSITE
→ MOTION

CELEBRATING THE JOURNEY OF CREATIVE EXPLORATION, TOGETHER.

Organised by the Graphic Design & Illustration Course at DeMontfort University, the Degree Show is the biggest event that aims to feature the work of final-year students. For this year’s edition I was selected along with Hikari, Grace and Sakeeb (also known as the Fantastic Four) to craft a dynamic identity that works across the entire faculty and for different online and offline channels.

IT’S SHOWTIME!

One design competition, three different pitch and three different teams competing to win the development of the Degree Show identity. For this year’s identity we deeply focused on brand experience and evolved the concept of creative freedom and perpetual exploration. 

Chivas have been producing blended Scotch Whiskies since 1909. It is a brand that has a strong legacy and heritage built on core values of success and generosity.

But now they want to establish themselves as an aspirational status brand for a new generation of luxury consumers. They want to bring new generations to their whisky fold, with a prime focus for Chivas being the hustle generation.

This project was shortlisted by Bert Agency as part of their partnership with The Cameron Day Charitable Trust (CDCT).

Roulette is a student competition set by the CDCT and and aims to celebrate emerging talent excelling in graphic design.
By partnering with design studios across the UK, each student is assigned to a starting statement set by a specific design studio. The catch? Students do not know which statement corresponds to the design studio.

I was assigned to the statement "Intangible Tangible" and I connected my statement to the cultural heritage of Italy’s most iconic food: the pasta.

I reflected on my journey as an Italian who moved to the United Kingdom to pursue the dream of becoming a designer. With this project I want to pay tribute and express my gratitude to those who shaped the person I am today: my grandparents and family.

CELEBRATING THE JOURNEY OF CREATIVE EXPLORATION, TOGETHER.

Organised by the Graphic Design & Illustration Course at DeMontfort University, the Degree Show is the biggest event that aims to feature the work of final-year students. For this year’s edition I was selected along with Hikari, Grace and Sakeeb (also known as the Fantastic Four) to craft a dynamic identity that works across the entire faculty and for different online and offline channels.

IT’S SHOWTIME!

One design competition, three different pitch and three different teams competing to win the development of the Degree Show identity. For this year’s identity we deeply focused on brand experience and evolved the concept of creative freedom and perpetual exploration.