Chivas have been producing blended Scotch Whiskies since 1909. It is a brand that has a strong legacy and heritage built on core values of success and generosity.
But now they want to establish themselves as an aspirational status brand for a new generation of luxury consumers. They want to bring new generations to their whisky fold, with a prime focus for Chivas being the hustle generation.
CHALLENGE
Federica Ceriani is an Italian wedding planner based in the captivating Lake Como, a city that features breathtaking scenery and exclusive villas, making it one of the most requested Italian locations for organising unforgettable weddings or unique events. With a keen eye for elegance and commitment to perfection, Federica’s expertise transforms every couple’s wedding dream into reality.
With an ongoing five years collaboration, Federica reached out with the task of creating, planning and deliver a new strategic vision to reposition the brand to new heights. I worked closely with the client to understand their vision, including long-term goals, and I crafted a new brand and design system, featuring a bespoke logotype that works across multiple online and offline channels.
Chivas have been producing blended Scotch Whiskies since 1909. It is a brand that has a strong legacy and heritage built on core values of success and generosity.
But now they want to establish themselves as an aspirational status brand for a new generation of luxury consumers. They want to bring new generations to their whisky fold, with a prime focus for Chivas being the hustle generation.
CHALLENGE
Federica Ceriani is an Italian wedding planner based in the captivating Lake Como, a city that features breathtaking scenery and exclusive villas, making it one of the most requested Italian locations for organising unforgettable weddings or unique events.
With a keen eye for elegance and commitment to perfection, Federica’s expertise transforms every couple’s wedding dream into reality.
With an ongoing five years collaboration, Federica reached out with the task of creating, planning and deliver a new strategic vision to reposition the brand to new heights.
I worked closely with the client to understand their vision, including long-term goals, and crafted a new brand and design system, featuring a bespoke logotype that works across multiple online and offline channels.
IMMERSION
Through a series of workshops and shoulder views, I worked with Federica and her team to capture the brand's heritage and new vision. I took significant steps to design an identity that authentically reflects Federica Ceriani’s success and establish a distinctive brand in the wedding design industry.
The goal was to make a bold leap from the previous identity, marking a new chapter and driving brand growth, whilst appealing to the growing international audience that chooses Lake Como as their wedding destination.
A RESPONSIVE LOGO SYSTEM
At the core of the rebrand, a unique logotype has been carefully crafted to seamlessly adapt across diverse mediums, placing the identity at the intersection between functionality and elegance.
A variable and adaptable type system supports the branding, featuring subtle serifs and an elegant slanted appearance that compliment the logotype and the overall identity.
IMMERSION
Through a series of workshops and shoulder views, I worked with Federica and her team to capture the brand's heritage and new vision. I took significant steps to design an identity that authentically reflects Federica Ceriani’s success and establish a distinctive brand in the wedding design industry.
The goal was to make a bold leap from the previous identity, marking a new chapter and driving brand growth, whilst appealing to the growing international audience that chooses Lake Como as their wedding destination.
A RESPONSIVE LOGO SYSTEM
At the core of the rebrand, a unique logotype has been carefully crafted to seamlessly adapt across diverse mediums, placing the identity at the intersection between functionality and elegance.
A variable and adaptable type system supports the branding, featuring subtle serifs and an elegant slanted appearance that compliment the logotype and the overall identity.
The website was a key deliverable to showcase Federica's services, stunning wedding portfolio and her selection of locations. Strategic use of full-width images and sections draws attention to the content without overwhelming the user, creating an immersive viewing experience.
The design perfectly aligns with the brand's high-end positioning, allowing potential clients to envision the elegance and detail of their weddings.
The website was a key deliverable to showcase Federica's services, stunning wedding portfolio and her selection of locations.
Strategic use of full-width images and sections draws attention to the content without overwhelming the user, creating an immersive viewing experience.
The design perfectly aligns with the brand's high-end positioning, allowing potential clients to envision the elegance and detail of their weddings.
→ Federica Ceriani Wedding & Event Planner
→ Federica Ceriani
Wedding & Event Planner
→ BRANDING
→ VERBAL IDENTITY
→ TYPOGRAPHY
→ MOTION & SONIC BRANDING
→ WEB DESIGN
→ BRANDING
→ VERBAL IDENTITY
→ TYPOGRAPHY
→ MOTION & SONIC BRANDING
→ WEB DESIGN
A special thank you to Federica for trusting me once again and for the ongoing collaboration; and to Elisa and Francesca for the support.
Special shoutout to Francesco at WebInformatica for the technical web support and to Alex Paliotta for the painted floral illustrations.
A special thank you to Federica for trusting me once again and for the ongoing collaboration; and to Elisa and Francesca for the support.
Special shoutout to Francesco at WebInformatica for the technical web support and to Alex Paliotta for the painted floral illustrations.
