Chivas have been producing blended Scotch Whiskies since 1909. It is a brand that has a strong legacy and heritage built on core values of success and generosity.
But now they want to establish themselves as an aspirational status brand for a new generation of luxury consumers. They want to bring new generations to their whisky fold, with a prime focus for Chivas being the hustle generation.
Chivas have been producing blended Scotch Whiskies since 1909. It is a brand that has a strong legacy and heritage built on core values of success and generosity.
But now they want to establish themselves as an aspirational status brand for a new generation of luxury consumers. They want to bring new generations to their whisky fold, with a prime focus for Chivas being the hustle generation.
Italian cuisine, loved and envied all over the world, it’s not only culture, but also passion, memories, scents and tastes handed down from generation to generation. Every region of Italy has a distinctive dish, stranding for tradition of that specific place.
Mangi come Parli is a playful iteration of “Parla come Mangi”, an italian saying that can be translated as “Speak the way you eat”, used when somebody speaks using words that are too posh, formal, or complicated for the context.
I reflected on my journey as an Italian who moved to the United Kingdom to pursue the dream of becoming a designer. With this project I want to pay tribute and express my gratitude to those who shaped the person I am today: my grandparents and family.
Mangi come Parli celebrates the italian language, its food, costumes and cultures connecting the traditions through the ingredients.
Italian cuisine, loved and envied all over the world, it’s not only culture, but also passion, memories, scents and tastes handed down from generation to generation. Every region of Italy has a distinctive dish, stranding for tradition of that specific place.
Mangi come Parli is a playful iteration of “Parla come Mangi”, an italian saying that can be translated as “Speak the way you eat”, used when somebody speaks using words that are too posh, formal, or complicated for the context.
I reflected on my journey as an Italian who moved to the United Kingdom to pursue the dream of becoming a designer. With this project I want to pay tribute and express my gratitude to those who shaped the person I am today: my grandparents and family.
Mangi come Parli celebrates the italian language, its food, costumes and cultures connecting the traditions through the ingredients.
Manual Techniques: Traditional pasta making involves hands-on processes such as kneading, shaping, and drying pasta.
Physical Elements: The various types of pasta, each with unique shapes and textures, represent the physical diversity of Italian pasta culture.
Artisan Skills: Skilled artisans and family members pass down manual pasta-making techniques through generations.
Ingredients: The use of staple, local and simple ingredients like olive oil, garlic, and tomato sauce to create delicious and celebrated dishes.
Manual Techniques: Traditional pasta making involves hands-on processes such as kneading, shaping, and drying pasta.
Physical Elements: The various types of pasta, each with unique shapes and textures, represent the physical diversity of Italian pasta culture.
Artisan Skills: Skilled artisans and family members pass down manual pasta-making techniques through generations.
Ingredients: The use of staple, local and simple ingredients like olive oil, garlic, and tomato sauce to create delicious and celebrated dishes.
Cultural Significance: Pasta holds deep cultural importance, symbolising Italian identity and communal traditions.
Family Recipes: Unique family recipes and regional variations embody the intangible heritage passed down through generations.
Historical Context: The historical evolution of pasta, from Roman times to its role in ‘la cucina povera’ during economic hardships, reflects its intangible cultural heritage.
Cultural Significance: Pasta holds deep cultural importance, symbolising Italian identity and communal traditions.
Family Recipes: Unique family recipes and regional variations embody the intangible heritage passed down through generations.
Historical Context: The historical evolution of pasta, from Roman times to its role in ‘la cucina povera’ during economic hardships, reflects its intangible cultural heritage.
Intertwined Practices
The tangible act of preparing and serving pasta praise the intangible cultural meanings, creating a tasty cultural and inclusive experience.
The Technique and the love
The physical process of making pasta and the traditions it represents help preserve Italian cultural heritage, showcasing how tangible practices can embody intangible values.
Cultural Unity
Pasta serves as a unifying element across diverse Italian regions, combining tangible culinary practices with intangible cultural diversity.
Intertwined Practices
The tangible act of preparing and serving pasta praise the intangible cultural meanings, creating a tasty cultural and inclusive experience.
The Technique and the love
The physical process of making pasta and the traditions it represents help preserve Italian cultural heritage, showcasing how tangible practices can embody intangible values.
Cultural Unity
Pasta serves as a unifying element across diverse Italian regions, combining tangible culinary practices with intangible cultural diversity.
The bespoke variable typeface features handmade elements and take inspiration from the pastry cutter and pasta machines that leave that irreuglar mark, symbol of authenticity and craft. The irregularities and unique shapes are shown in each letter and resemble the different pasta shapes.
The typeface created for the branding is named Tortiglioni No. 21; the iconic type of pasta that fed millions worldwide for decades. The variable font is classic and simple, like a well-loved recipe. With its slim, tall letters they draw back to the rich culinary history and vintage shops in Italy.
The bespoke variable typeface features handmade elements and take inspiration from the pastry cutter and pasta machines that leave that irreuglar mark, symbol of authenticity and craft. The irregularities and unique shapes are shown in each letter and resemble the different pasta shapes.
The typeface created for the branding is named Tortiglioni No. 21; the iconic type of pasta that fed millions worldwide for decades. The variable font is classic and simple, like a well-loved recipe. With its slim, tall letters they draw back to the rich culinary history and vintage shops in Italy.
→ The Cameron Day Charitable Trust
→ Bert Agency
→ The Cameron Day Charitable Trust
→ Bert Agency
→ BRANDING
→ IDENTITY
→ TYPOGRAPHY
→ MOTION
→ BRANDING
→ IDENTITY
→ TYPOGRAPHY
→ MOTION
A warm grazie to the fantastic people behind the Cameron Day Charitable Trust, the support from the tutors, in particular Nick and to Chris and Stephen from Bert for selecting this project as the winner of the 2024 CDCT Roulette Competition.
A warm grazie to the fantastic people behind the Cameron Day Charitable Trust, the support from the tutors, in particular Nick and to Chris and Stephen from Bert for selecting this project as the winner of the 2024 CDCT Roulette Competition.
